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Smile Campaign – Terms & Conditions

  1. The MICD Regional Smile Challenge will be conducted in selective countries in the Asia-Pacific region and Iraq from August 2022 and the winners will be announced in February 2023

  2. The MiCD Regional Smile Challenge is organized by MICD Global Network and Shofu Dental Asia-Pacific Pte Ltd in partnership with the Shofu Authorised Distributor in each participating country.

  3. In order to register for the MICD Regional Smile Challenge you need to be a dentist or graduating dental student.

  4. Below are the registration requirements to register in the MICD Regional Smile Challenge

    1. Purchase a specially created MICD Smile Campaign Kit from the Shofu Distributor

    2. Sign-up to become a MICD Global Network Member and you will receive a membership e-card in a separate email

    3. Complete the MICD Regional Smile Campaign registration form and receive a confirmation email

    4. Commit to using Shofu Beautifil range of Bioactive Composites and document a clinical case where the patients smile was enhanced with direct anterior restorations

  5. Submit the clinical case submission as per the following requirements to participate in the challenge

    1. Each participant can submit only only one clinical case using Shofu bioactive composites between 1st September to 31st December 2022 as per the Clinical Case submission form in the MICD Global Network website under Regional Smile Challenge

    2. The clinical case should be a new clinical case that has not been showcased or published before in print or social media.

    3. Submission to include before and after clinical images of the patient smile transformation in PDF format with a Patient and/or dentist testimonial in video and text in PDF format

    4. Before and after clinical images should be watermarked ONLY with the MICD Global Network membership number

    5. Create and share video testimonial as per campaign template

  • Patient - on how the dentist met their expectations and the impact of the new  enhanced smile

  • Dentist  - on how they met patient expectations and what they liked about the Shofu Composites

    1. All files should be labelled starting with the  participant name or the MICD Global Network membership number

  1. Winners will be selected based on the following criteria. The scoring will be 1-10 for each criteria and each judge will provide average score for each submission. The participant scoring the highest score will be selected as the winner . The judging process will be Blinded judging to help eliminate bias

  1. Treatment plan

Restorative process

  1. Shade match & selection of Composite shades

  2. Anatomical form

  3. Surface texture ,Finishing & Polishing outcome

  4. Final Aesthetic outcome

  5. Photography and creativity in case presentation

  6. Video or written testimonial by the patient or the participant on the smile transformation

  1. An independent panel of judges comprising of MICD clinical Trainers from Singapore, Philippines, India, Nepal and Iraq

  2. Prizes for the Regional Smile Campaign

    1. 1st prize -USD 5,000 and a Winner’s Trophy

    2. 2nd prize. -USD 3,000 and Runner-up Trophy

    3. 3rd prize – USD 2000 and 2nd Runner-up Trophy

    4. 10 consolation prizes -USD 500 each & Shofu Hamper

  3. Winners will be notified via email by Shofu Dental Asia Pacific Pte Ltd in February 2023 and announced on social media

  4. Winners have to provide a video on their journey throughout the MICD Regional Smile Challenge and the impact they made on the patients smile as per the guidelines provided by Shofu Dental Asia Pacific Pte Ltd.

  5. All winners should provide consent for the clinical images of the patient and the testimonial videos to be used by the Shofu Distributor and Shofu Dental Asia Pacific Pte Ltd on social media and print media



  1. Only Dentist and Dental Students from the specified countries in Asia are eligible to participate in the MICD Regional  Smile Challenge

  2. The clinical case submitted for the MICD Regional Smile challenge should not be shared on social media or published in any media form for the entire duration of the challenge. Any sharing of the clinical case with will cause the participant to be disqualified.

  3. Shofu Dental Asia Pacific Pte Ltd reserves the right to withhold final approval of the selected winners pending verification of compliance with the Challenge rules, terms and conditions. Shofu Dental Asia Pacific Pte Ltd reserves the right, in its sole discretion, to suspend or discontinue the Challenge if any suspected participant misconduct or other such actions impair the integrity of the Challenge, or if otherwise required by law.

  4. Clinical case submission for the MICD Regional Smile Challenge will end at midnight 31st December 2022 unless adjusted by Shofu Dental Asia Pacific Pte Ltd at its sole discretion.

  5. Shofu Dental Asia Pacific Pte Ltd reserves the right to disqualify and/or exclude anyone from the Challenge, in its sole and absolute discretion, any individual or Shofu Dental Asia Pacific Pte Ltd distributorship for any reason, including without limitation, violation of any portion of these official rules.

  6. All Challenge deadlines are subject to change without notice. The value of the cash prizes may be considered taxable income to the Challenge participants, and all taxes are the sole responsibility of the participants who receive the same.

  7. Acceptance of any prize shall constitute and signify the winners agreement and consent that their name, clinic name and country, before and after photos, testimonials or other material submitted in connection with the Challenge can be used for promotional purposes by Shofu Dental Asia Pacific Pte Ltd  without further payment or consideration in whole or in part, in any medium.